As the target customers of Taiwan's large-scale shopping complexes, who come from the domestic market. The border re-opened since Jan. 2023, our outbound travelers gradually increased. It meant the domestic shoppers decreased while the peak season of outbound traveling up.
Since Jan. 2023 till July 2024, ST Index - Taiwan performs 10 times of footfall growth rate dropped. In July 2024, the sales growth rate was down to -4.9% yoy according to the census of Ministry of Economic Affairs, Statistics Dept..
The infographic chart below shows the Large-scale Retail Complex Sales vs Footfall YoY % and Taiwan's outbound traveler total number and also the number of landing destination in Japan over these months. (Japan is the favorte traveling country for Taiwanese.)
(Data Source: Ministry of Economic Affairs, Ministry of Tourism and ShopperTrack Global Retail Big Data | Infographic Chart by iChic Analytics)
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